Jordan Neely is not a martyr. What they care about is how Jordan Neely died.  He died at the hands of a white man.  And not just any white man, a cis-gender white man that is a former member of the military.This is the holy grail to them.  This can be used to further push the false narrative that America is systemically racist.  They can argue that America is full of white vigilantes who run around seeking to destroy black and brown people.